About SMORE
Better stories for parks, programs, people and places
Practitioner-first
Every session is built around work you can ship the week you get back — templates, workflows, real campaigns.
Made for the public sector
Procurement, approvals, records retention, accessibility and small teams are part of the conversation, not an afterthought.
Outdoors at the core
Parks, trails, programs, wildlife and public lands — content that only makes sense for agencies like yours.
A national network
Meet peers from municipal departments to state agencies and keep the conversation going in the Member Network.
Topics span social media strategy, storytelling, video and photography, short-form video, community engagement, program and event promotion, recruitment, crisis communications, severe weather and wildfire messaging, visitor education, conservation storytelling, misinformation, analytics, AI, accessibility, branding, emerging platforms and demonstrating taxpayer and community value.
SMORE is an independent conference and is not affiliated with the National Park Service, the Department of the Interior or any other federal agency.
Make the case to your supervisor
Download the SMORE Conference Attendance Justification Letter. It outlines the skills you'll bring back, how SMORE supports agency goals like program participation and emergency readiness, and why it's a responsible use of training dollars.